ABUSIVE ADVERTISING AND HUMAN RIGHTS IN ARGENTINA

Abstract

Companies face great reputational risks if their trademarks and products are associated with hateful or harmful content through "programmatic advertising”. regulatory reforms addressed at removing harmful content may have implications for human rights (especially free speech) and impacts on the the rule of law because they require Internet platforms to decide what content is harmful without judicial overview. The standards that shall guide the creation of a piece of advertising to prevent its abusiveness are related to the respect of socio cultural characteristics, sensibilities to exaggeration and to bad taste and general levels of social tolerance.