THE CHALLENGES POSED BY ARTIFICIAL INTELLIGENCE AND MARKET IN TERMS OF THE RIGHT TO INTIMACY AND PRIVACY

Abstract

AI also generates ethical challenges and significant social risks, especially in terms of human rights. One of the main ones is to reduce the current asymmetries between the information that large platforms have about their users and the lack of transparency about the uses of algorithms and the business models with which they process and exploit this data. This modus operandi puts people's autonomy at risk due to its ability to influence their behavior. In this context, technology can always be an ally of progress, but only if it is incorporated into an ethical and legal framework that prioritizes human dignity and respect for human rights. Technology is not something that simply "happens", but it is necessary to humanize it to put human rights at the center of all technological advances. Therefore, the challenge is to build a technological and data management and analysis model focused on people's dignity and respectful of their fundamental rights.